Company philosophy
Our Vision
Be the leader in creating modern housing in Russia. Improve operating and financial performance to increase the Group’s value and create a strong business for the long-term benefit of all stakeholders, including shareholders, customers and employees.
Our Mission
Become the largest public company in Russia by playing the leading role in addressing the country’s shortage of modern housing. Develop large-scale projects containing desirable, modern, affordable housing with the related social and commercial infrastructure. Build communities that people aspire to live in. Use the Group’s sizable production and construction capacity and strong management team to enhance PIK Group’s status as a company of strategic importance to the Russian Federation.
Our Strategy
- Maintain market leadership in modern and affordable housing development in Moscow and Moscow region
- Develop high quality apartments that are well marketed and competitively priced
- Target development activities in the most attractive fast-growing regions of Russia
- Effectively manage the current land bank including its sizing and diversification
- Focus on high demand real estate development projects
- Invest in modern, production and construction capacities to ensure that operational efficiency and market leading production techniques are maintained
- Use high quality housing maintenance services to secure customer loyalty
- Provide high operational efficiency by using the latest project management tools
- Ensure continuous cost control along the entire value chain
- Implement the right IT tools for best practice planning, accounting and controlling
- Ensure efficient risk management systems are in place
- Retain strong operational management
- Create attractive and fair working conditions to enable employees to realize their full potential
- Secure continuous business development via implementation of appropriate incentive schemes
- Observe high ethical standards in everything we do
